The gaming world is evolving faster than ever. New technologies, player expectations, and business models are reshaping how games are made, played, and monetized. If you’re involved in IP, branding, or creative gaming studios, understanding these shifts is crucial. They open doors to fresh opportunities and help you stay ahead in a competitive market. Let’s dive into the gaming evolution trends that are defining the future of interactive entertainment. From immersive experie

Licensing Magazine recently interviewed Michelle Perez Barruos, General Manager of Feenix Group, Madrid. The conversation explored the latest developments of gaming in licensing, emphasizing its growing role as a key asset in shaping content strategies and expanding fan engagement across various properties. How has gaming evolved into a strategic asset for content development and fandom building, beyond its traditional role in brand strategies? Michelle Perez Barruos Consider

The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series. How did you get into licensing (or how did licensing find you)? A couple of decades ago, I began my career as a TV Formats Manager at Boca Boca Producciones, one of Spain’s leading entertainment production companies. We worked on formats like  The

The gaming industry is a dynamic force, constantly introducing new IPs and captivating audiences worldwide. Whether it's AAA titles from industry giants or indie gems, the gaming landscape is full of potential for licensing partnerships. But how can licensees and retailers gauge the true potential of a video game brand beyond just sales figures? Let's explore some key metrics: Understanding Game Sales 1️⃣ Game Sales: While sales numbers are important, they don't tell the wh