Licensing Magazine recently interviewed Michelle Perez Barruos, General Manager of Feenix Group, Madrid. The conversation explored the latest developments of gaming in licensing, emphasizing its growing role as a key asset in shaping content strategies and expanding fan engagement across various properties. How has gaming evolved into a strategic asset for content development and fandom building, beyond its traditional role in brand strategies? Michelle Perez Barruos Consider

The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series. How did you get into licensing (or how did licensing find you)? A couple of decades ago, I began my career as a TV Formats Manager at Boca Boca Producciones, one of Spain’s leading entertainment production companies. We worked on formats like  The

In the competitive world of game publishing, success often hinges on more than just innovative gameplay or cutting-edge graphics. It’s...

As the world changes to an information-based economy, IP resources are progressively perceived as key Business resources. Assessments...