About MPB Licensing

Gaming isn’t just play, it’s where culture lives.
At MPB Licensing, we help brands and IP owners claim their place in today’s most dynamic media ecosystem: interactive entertainment.

With over 20 years of experience at the intersection of gaming, licensing, and brand strategy, we connect iconic properties with immersive digital experiences that drive fandom, visibility, and long-term value.

From indie studios to AAA developers, we consult, broker, and build strategic partnerships that bring IP to life, unlocking new revenue and relevance in the digital age.

We operate across industries: gaming, media, sports, entertainment and culture, crafting brand extensions that resonate deeply with today’s digital audiences.

​

Founder’s Note

“I’ve spent my career building bridges between storytelling and interactivity. At MPB, we don’t just help brands enter new spaces—we help them matter there.”

 – Michelle Perez Barruos
Founder, MPB Licensing